Natural Means Nothing: The Truth About Food Labels

When it comes to food labels, the term “natural” is often used to market products as healthy and wholesome. However, the reality is that “natural” is a largely meaningless term that can be used to mislead consumers. In this article, we’ll explore the truth behind “natural” food labels and provide tips for making informed choices.

The FDA’s Definition of “Natural”

The FDA does not have a specific definition of “natural” when it comes to food labeling. However, it does have a general policy that states that “natural” means that a product does not contain any artificial or synthetic ingredients and has been minimally processed.

While this definition may seem straightforward, it is still open to interpretation. For example, some manufacturers may use “natural” to imply that their products are organic or free from pesticides, even if this is not the case.

The Problem with “Natural” Labels

The problem with “natural” labels is that they are often used to create a false sense of healthfulness. The controversy over what can be labeled as “natural” has long been discussed, with no resolve. It initially revolved around chickens being pumped with sodium lactate, as well as soda being flavored with corn syrup. The manufacturers of these products must follow regulations set by both the Agriculture Department and the Food and Drug Administration with regards to what can be advertised as “natural.” However, these two associations provide slightly different definitions, allowing manufacturers to choose the more favorable definition for their particular products.  These products can therefore be misleading, as there is no universally accepted definition of what “natural” means. 

In fact, many “natural” products contain unnecessary, and sometimes harmful, additives or preservatives. Additionally, the lack of specific guidelines around the use of “natural” means that manufacturers can use the term however they like, leading to confusion and misinformation for consumers.

Making Informed Choices

So, how can you make informed choices when it comes to “natural” food labels? Here are some tips:

Look Beyond the Label

Don’t rely solely on the “natural” label when making food choices. Look at the ingredient list and nutrition facts panel to get a clearer picture of what’s in the product.

Know Your Terms

Familiarize yourself with other food label terms, such as organic, non-GMO, and grass-fed. These terms have specific definitions and guidelines that can help you make more informed choices.

Choose Whole Foods

Instead of relying on packaged “natural” products, choose whole foods that are naturally free from additives and preservatives. Fresh fruits and vegetables, whole grains, and lean proteins are all great choices.

Read Reviews

Before purchasing a new “natural” product, read reviews from other consumers and experts to get a sense of the product’s quality and healthfulness.

Be Skeptical

Don’t believe everything you read on a food label or see in a marketing campaign. Be skeptical of claims that seem too good to be true, and do your own research to verify information.

Conclusion

When it comes to “natural” food labels, it’s important to be informed and skeptical. While there are general guidelines around the use of “natural,” the term is still open to interpretation and can be used to mislead consumers. Do not look solely to the word “natural” as an indication of quality. 

By looking beyond the label, knowing your terms, choosing whole foods, reading reviews, and being skeptical, you can make more informed choices and prioritize your health and wellness.